With the advent of the digital and intelligent era, the property management industry is facing new opportunities and challenges. Traditional management models can no longer meet people’s demand for more intelligent and efficient services. As a key industry related to national economy and people’s livelihood, digital and intelligent transformation has become a core topic for property enterprises. Partnering with Rongwanjia, ODY has co-built Rongwanjia’s pan-retail middle office based on its mature product system, providing digital and intelligent transformation support for the enterprise’s value-added services and driving the property industry’s value-added services into a new digital and intelligent ecosystem.
Rongwanjia Living Services Co., Ltd., founded in 2000, holds a Class-A qualification for national property service enterprises, is a member unit of China Property Management Association, and ranks among China’s Top 100 Property Service Enterprises assessed by China Index Academy based on comprehensive strength. Listed on the Hong Kong Stock Exchange on January 15, 2021, the company provides services covering both residential and non-residential property sectors.
As of December 31, 2022, Rongwanjia managed 385 property projects with a total gross floor area (GFA) of approximately 73.2 million square meters, and had contracted to manage 486 projects with a total contracted GFA of around 97.5 million square meters. Its service network spans 70 cities across 19 provinces, municipalities directly under the Central Government, and autonomous regions in China. The managed property types include:
Commercial properties: shopping malls, office buildings, serviced apartments, etc.;
Public properties: industrial parks, Olympic sports centers, government offices, schools, hospitals, etc.;
Urban services: municipal roads, urban parks, health and tourism towns, etc.
As a large-scale comprehensive professional property service enterprise, Rongwanjia was honored with Top 16 in China’s Top 100 Property Service Enterprises and Top 11 in China’s Top 100 Property Service Enterprises by Brand Value in 2022. Adhering to the service vision of "Better Life for All Families" and the service concept of "Full Life Cycle, Full Chain Service," the company is committed to building a "warm community culture" and creating a technological and modern new community living space for owners.
This cooperation focuses on Rongwanjia’s digital transformation strategy for value-added services, with the core goal of upgrading the information technology infrastructure of its pan-retail platform. Based on this, a one-stop omni-channel business middle office has been built as the core hub, enabling unified access to diverse businesses including online B2C malls, O2O malls, offline convenience stores, car washing & beauty services, and lifestyle stores. It fully supports various payment terminals such as APPs, mini-programs, and intelligent POS systems.
With high openness, the system leverages BI and big data analytics capabilities to output real-time and comprehensive management data reporting systems and a president’s cockpit, providing efficient, accurate, and rapid data support and decision-making basis for enterprise operation and management. It can not only quickly respond to future business expansion needs such as store replication and scaling but also significantly improve operational efficiency and service quality.
Operational Integration: Based on the existing physical convenience store network and front-end channels such as Mifan Commune, Wanjia Market, and Wanjia Cloud Supermarket, an omni-channel integrated operation system has been built to realize seamless connection between online malls, offline stores, and the backend supply chain. It integrates multiple business models, enabling unified management and operation of commodities, members, inventory, orders, and marketing.
Data Integration: Supports multi-dimensional purchase-sales-inventory analysis (including suppliers, commodities, categories, batches, etc.), providing transparent business insights. It achieves integration of business and finance as well as unified settlement across multiple business models, enhancing data timeliness, accuracy, and financial compliance. A digital operation and management system featuring real-time data, global data consistency, integrated processes, and high intelligence has been established. Through digital means, user and business data are accumulated, and real-time data analysis and intelligent applications feed back into smart operations and business innovation.
Member Integration: Connects core user data across various business formats, establishing a unified group-level membership system and data asset library for private domain member operation. It builds a full-chain closed-loop management among suppliers, Rongwanjia, and customers, ensuring full process controllability and traceability.
This intelligent omni-channel operation and management system provides solid support for the digital transformation of the enterprise’s value-added services, helping Rongwanjia address the challenges of flexible business changes and rapid iterations in property value-added services. It enables the company to better meet customer needs, improve service quality and efficiency, and lay a solid foundation for future business expansion.
Adopting a large-scale cloud-native architecture based on microservices + Serverless + DevOps, the system is equipped with a low-code development platform, empowering the IT team to develop efficiently and agilely to quickly respond to future business expansion. Meanwhile, a complete security architecture is provided to fully guarantee network and information security, offering a stable technical foundation for the digital transformation of Rongwanjia’s multi-business models.
This cooperation represents an important strategic opportunity for both ODY and Rongwanjia. In the future, the two parties will further deepen cooperation. ODY will continue to leverage its technical advantages and innovation capabilities to provide high-quality services and support for Rongwanjia, accelerating its digital transformation process and jointly injecting new momentum and vitality into the development of the property service industry.
