ODY entered a strategic partnership with Liansheng Yijia. Leveraging ODY's advanced SRP middle office technology and big data analytics capabilities, the collaboration will build a digital intelligent operation system for Liansheng Yijia, driving business upgrading & transformation and enhancing its competitiveness in the regional retail industry.

Liansheng Yijia E-Commerce Co., Ltd. is a core commercial enterprise under Jiujiang Liansheng Industrial Group, dedicated to building a "regional urban-rural integrated service e-commerce platform". As a leading service enterprise in Jiangxi Province, it ranks among Top 100 Jiangxi Private Enterprises, Top 20 Jiangxi Private Service Enterprises and Top 100 China Chain Enterprises, and is a highly influential retail brand in northern Jiangxi. The "Liansheng" trademark is recognized as a "China Famous Trademark". Its business covers nearly 100 convenience stores, over 10 hypermarkets, 8 shopping malls and department stores, as well as diversified formats including real estate, characteristic tourist towns and football clubs, providing comprehensive services for consumers.

In this strategic cooperation, ODY takes its standard SRP middle office product as the core framework. Leveraging Liansheng Yijia's leading position in the regional retail sector and the group's diversified resources in real estate, property management, tourism and other fields, we build an open regional one-stop lifestyle service platform covering "clothing, food, accommodation and transportation", integrating in-store, home delivery, community group buying and other formats. Meanwhile, we reconstruct the existing self-operated online user-end products, optimize product performance and user experience, upgrade the platform's operational system environment, enhance the automation level and efficiency of financial settlement, and achieve the following core business values:

01 Multi-channel Business Collaboration & Coordination
Achieved synergy and integrated management of multi-channel businesses including BBC, O2O, and community group buying, enhancing operational efficiency and market competitiveness.

02 Integrated + Differentiated Multi-format Operation
Integrate supermarket home delivery, shopping malls, BBC, community group buying, catering and other formats. Each segment operates differently to meet consumers’ diverse needs.

03 Brand Value Upgrade
Digital transformation consolidates regional leadership, strengthens brand influence, and empowers cross-segment value transfer.。

04 Strengthened Merchant Control
Build a local lifestyle service network, integrate 1st party business and 3rd party merchants, establish regional leadership, and enhance market position.

05 Improved Management Efficiency
By enabling efficient and convenient collaborative operations through platform-based management, the enterprise can better coordinate and allocate various resources, significantly enhancing its management efficiency and decision-making capabilities.

The cooperation between Liansheng Yijia and ODY has opened a new chapter for the enterprise’s digital and intelligent transformation and upgrading. By building a digital-intelligent operation system, the enterprise can accurately grasp market opportunities and consumer needs, significantly enhancing its core competitiveness. In the future, with the continuous advancement of technology and evolving market demands, the two parties will further deepen their cooperation to jointly explore more cutting-edge digital and intelligent solutions, delivering higher-quality services and experiences to consumers. Meanwhile, Liansheng Yijia will expand its cooperation ecosystem, collaborating with all stakeholders to promote industry development and create greater value for consumers.

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