As the first local daily chemical brand invested by HongShan, WINONA, a brand under BOTANEE GROUP, achieved remarkable performance. It outperformed Avène and VICHY in overall sales across all platforms during the 2017 Double 11 Shopping Festival, becoming the only cosmeceutical brand to make it into Tmall’s Top 10 Beauty Brands. On the 2018 Double 11, its sales exceeded 100 million yuan within just one hour of the launch, hitting a final total of 200 million yuan and ranking 9th in the beauty category. Its annual sales across all channels also surpassed 1 billion yuan that year. Founded in 2010, Yunnan BOTANEE Biotechnology Group Co., Ltd. integrates R&D, production and marketing. Positioned as a comprehensive healthcare group focusing on skin health plus internet, it is committed to building a skin health ecosystem in China and advancing the development of the country’s skin care and healthcare industry.

Since its establishment, BOTANEE has maintained sustained high-speed growth. By deploying a multi-channel marketing network covering e-commerce platforms, offline stores, chain pharmacy OTC channels, and medical aesthetic clinics, coupled with online skin health service platforms such as Qiu Mei APP, it has built a new retail omni-touch system, successfully achieved cross-border O2O marketing, and established itself as a leader in China’s "skin health care + internet" sector.

With the rapid business expansion and the adoption of technologies including the "Xiao Wei" robot, human-screen interaction, and AI, precise marketing interactions based on the omni-channel membership system have become increasingly critical. Real-time interconnection of omni-channel data and business operations has emerged as a core requirement that BOTANEE urgently needs to address.

BOTANEE needs to address the constraints of its existing digital system on business development through three core dimensions: integration, service, and innovation — the key reason for its partnership with ODY, a leading provider of omni-channel enterprise operation system solutions.

1、Integration: Connect data and business processes across the existing digital system, unify API management and calls via a technology middle office; build a distribution ecosystem to enhance internal and external collaboration; establish a comprehensive business data middle office to govern and integrate omni-channel data, supporting flexible business expansion.
2、Service: Drive operations through the data middle office to empower rapid business iteration, reduce trial-and-error costs, enable precise intelligent marketing for omni-channel members, and realize intelligent auxiliary decision-making to achieve "decision-making as operation."
3、Innovation: Construct an omni-channel business middle office based on data empowerment, leveraging data analysis and intelligent decision-making to fuel business innovation; achieve true personalized marketing through precise portraits of omni-channel members.
The future of the skincare industry will shift from "product-oriented" to "solution-oriented," with immersive consumer experiences becoming the core trend in beauty new retail. WINONA, BOTANEE’s flagship brand, conducts differentiated content marketing around "sensitive skin" by collaborating with core online media and KOL matrices, stimulating user-generated content (UGC) on social platforms. Offline, it links with "intelligent sensitive skin diagnosis" pop-up stores to provide targeted, safe, and efficient skincare solutions, addressing both rational and emotional needs of consumers. The unmanned stores within the pop-ups integrate online QR code scanning and offline self-service shopping, allowing consumers to complete product selection and payment without manual assistance. If products are out of stock, users can purchase via the "intelligent cloud shelf" in the unmanned stores, which redirects to Tmall flagship store, forming a closed-loop omni-channel marketing.

BOTANEE has taken a leading position in the industry in building its brand marketing system, supported by its in-depth cooperation with ODY’s SRP Enterprise Middle Office — the foundation that enables the enterprise to confidently explore new business opportunities. Independently developed by ODY, the SRP Enterprise Middle Office adheres to a "people-centric" philosophy, integrating architecture, data, and business to achieve intelligent collaboration of social resources across omni-channels and multi-formats. It fully integrates front-end business and back-end management, connecting scenarios such as B2B, B2C, B2B2C, and O+O to enable real-time data flow, streamlined business decision-making, and optimal commercial value.

To date, ODY has helped numerous enterprises achieve digital transformation and intelligent operations, breaking through development bottlenecks. Its products and services have been highly recognized by clients including China Supply and Marketing Group, M&G Stationery, Laiyifen, Jingkelong, and Opple Lighting. ODY has also established strategic partnerships with AWS, Microsoft Azure, Huawei Cloud, JD Cloud, and Tencent Cloud to jointly expand the omni-channel and new retail markets.
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