Project Background
Founded in 1913, it is Germany’s largest supermarket chain. With over a century of development, it now operates more than 10,000 stores across 10+ countries worldwide, including Denmark, France, the Netherlands, Belgium, Luxembourg, the UK, Ireland, Austria, Australia, and the US, generating an annual revenue of USD 106.2 billion.
Business Challenges
This German-originated leading supermarket chain is entering China’s market through the new retail model for the first time, covering diverse business formats including B2C, cross-border e-commerce, O2O, wholesale, retail, warehousing and logistics, and private-label products. As a mega-sized supermarket chain, it faces multiple challenges in market entry due to its extensive product range, numerous third-party channels, and complex organizational structure.
Solution
ODY tailored an omni-channel new retail enterprise middle office system for the client, which successfully passed 21 rounds of rigorous internal testing and established a complete end-to-end middle office architecture. Covering full business scenarios including B2B, B2C, cross-border trade, distribution, O2O, third-party B2C/O2O, POS, and smart retail stores, the system not only adapts to complex organizational and operational structures but also efficiently supports multi-format operations. Additionally, its flexible middle office-based architecture enables rapid response to the client’s needs for business innovation and continuous optimization in the new retail sector.
Achievements
Since entering the Chinese market, the enterprise has achieved remarkable results: with a per-store efficiency of over RMB 50,000 per square meter, monthly average sales per store exceeding RMB 2 million, online sales accounting for 50%, member consumption contributing 75%, and inventory turnover controlled within 20 days.
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